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This section of the form defines the discount itself: which line items it can touch, and the value it applies.

Discount eligible products

Narrow which line items the discount can touch. You can also exclude products in the same way. Use single mode when one rule is enough. Multiple mode combines up to three conditions in one rule.
Discount Eligible Products in Multiple Item Selector mode

Discount to apply

The Discount to apply options

Discount target

Choose Variant target (the usual choice) or Cart line target.
Volume campaigns replace this section with a tier editor: set a quantity threshold and a value for each tier.
A volume discount with three quantity tiers